MyFUFs!

Because your feet have been through enough

MyFUFs or My F'd Up Feet, is an irreverent, senior-focused footwear brand built on a radical premise: your shoes should be as unique as the decades of damage your feet have survived. Bunions, hammertoes, collapsed arches, diabetic swelling, we don't turn away from these conditions. We name them, we scan them, and we 3D-print shoes that actually fit them.The brand voice is feisty, self-deprecating, and unapologetically old. Think less orthopedic catalog, more Betty White with a sneaker deal.F'd up feet, fixed up shoes!

MyFUFs Sneaker

Easy On Pull Tab.
Custom Fitted.
Ultra-Comfy Foam.
Breathable Upper.

Church Lady Loafer

Ultra-comfy slip on with classic looks.

The Knock Around

Low profile.
Easy to pull on.
Very Breathable.
Great to knock around the house,
in the garden,
or snoozing in the recliner!

Tina Barnett

Tina Barnett has spent years in the room with the exact users most founders only theorize about. She is a Certified Senior Advisor (CSA®) and founder of Elderberry Care, Tina knows where older adults get stuck, what language works, what scares them off, and what makes them lean in. She also serves as Technology Ed Chair on LEARN Idaho's Board of Directors.As Tech Education Program Manager for LEARN Idaho — a free tech training program for adults 60–90, partnered with AARP's Senior Planet and OATS — she teaches older adults week in, week out how to actually use the smartphones and apps that were supposedly "designed for everyone."Tina is the rare operator who can tell you what older adults actually need and how to build products they will trust.

Craig Lew

An Oscar-qualified AI filmmaker, published author, award-winning animator, and fashion designer, Craig has spent his career at the bleeding edge of creative technology. His philosophy is simple:
T.R.I.P. — Take Risk. Innovate. Prosper.
It's not a motto. It's an operating system.

    Launching June 2026!

    Custom fitted to your feet via phone scan.

    From our imagination directly to your doorstep.
    No sweatshops. No leather. No waste. 100% recyclable.

    F'd up feet, fixed up shoes!

    © MyFUFs